Digital Marketing & Solutions Engineer
Security Orbit · Riyadh, Saudi Arabia
- Grew inbound customer calls from 1–2 per day to 30+ per day by rebuilding the acquisition funnel end to end, ad copy, landing pages, and product pages, using behavioral analysis to remove friction points where users stalled, hesitated, or dropped off.
- Drove 50,000+ SAR in profit from SEO alone in one year through a hub-and-spoke content architecture targeting high-intent service keywords, ranking the site for the terms buyers actually search.
- Generated 20+ B2B leads and 5 closed projects organically at zero ad cost by structuring website content for AI and search-engine discoverability, capturing high-value business customers through organic reach.
- Designed and built a conversion-optimized funnel (interactive "pick your bundle" tool) with custom event tracking and behavioral analysis, which pre-qualified customers and eliminated roughly 80% of the pre-sale conversation.
- Ran paid campaigns on Google Ads and Meta / Instagram with a custom-built event-tracking system and conversion tracking split by contact channel (call vs. WhatsApp), enabling data-driven budget and creative decisions.
- Built the sales-enablement stack from scratch, integrating CRM with the phone system and automation so every lead is captured and attributed from first ad click to booked call, giving full visibility into what marketing spend actually produced revenue.